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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10010138847
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Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen; Leingpibul, Thaweephan; Ross, Robert H. - In: The journal of product & brand management 19 (2010) 3, pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen; Leingpibul, Thaweephan; Ross, Robert H. - In: The journal of product & brand management 19 (2010) 3, pp. 159-170
Persistent link: https://www.econbiz.de/10008426051
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Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009029882
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Why pays the price for loyalty? : the role of self-consciousness
Long Tolbert, Sylvia; Kohli, Chiranjeev; Suri, Rajneesh - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422952