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~isPartOf:"The journal of product & brand management"
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Subject
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Consumer behaviour
392
Konsumentenverhalten
391
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
110
Relationship marketing
110
Social Web
65
Social web
65
Internet marketing
53
Online-Marketing
53
Luxury goods
41
Luxusgüter
41
Marketing management
38
Advertising effects
37
Emotion
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Marketingmanagement
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Werbewirkung
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Preismanagement
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Pricing strategy
35
Brand loyalty
34
USA
29
Social media
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United States
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Viral marketing
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Virales Marketing
27
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25
Corporate social responsibility
25
Markentreue
25
Personality psychology
22
Persönlichkeitspsychologie
22
Einzelhandel
21
Retail trade
21
Brand extension
20
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20
Markentransfer
20
Product quality
20
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9
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English
510
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
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The journal of product & brand management
Journal of business research : JBR
2,810
Journal of retailing and consumer services
2,269
Industrial marketing management : the international journal for industrial and high-tech firms
1,182
SpringerLink / Bücher
1,071
International journal of production economics
987
NBER working paper series
974
International journal of production research
937
International journal of hospitality management
881
Working paper / National Bureau of Economic Research, Inc.
835
International journal of consumer studies
779
NBER Working Paper
771
Psychology & marketing
747
The journal of brand management : an international journal
696
European journal of operational research : EJOR
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Management science : journal of the Institute for Operations Research and the Management Sciences
552
Journal of retailing
548
European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
487
Journal of marketing research : JMR
479
The journal of business & industrial marketing
474
Journal of marketing
467
Technological forecasting & social change : an international journal
456
Journal of marketing management : MM
451
Tourism management : research, policies, practice
449
Applied economics
448
Journal of the Academy of Marketing Science
435
Discussion paper / Centre for Economic Policy Research
429
Journal of travel and tourism marketing
428
International journal of retail & distribution management
426
The international review of retail, distribution and consumer research
425
The service industries journal
401
Cogent business & management
399
The journal of services marketing
397
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
393
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of strategic marketing
363
Ifo Schnelldienst
357
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ECONIS (ZBW)
510
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1
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510
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1
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
2
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
5
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
Brand
marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
9
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
10
Determinants and outcomes of
brand
hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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