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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
Konsumentenverhalten
392
Brand management
294
Markenführung
294
Brand image
247
Markenimage
247
Brand
176
Markenartikel
174
Beziehungsmarketing
101
Relationship marketing
101
Social Web
68
Social web
68
Internet marketing
52
Online-Marketing
52
Luxury goods
35
Luxusgüter
35
Advertising effects
34
Werbewirkung
34
Brand loyalty
33
Emotion
33
Preismanagement
31
Pricing strategy
31
Social media
31
Marketing management
27
Viral marketing
27
Virales Marketing
27
Marketingmanagement
26
Markentreue
25
Personality psychology
21
Persönlichkeitspsychologie
21
Confidence
19
Vertrauen
19
USA
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
United States
17
Brand love
16
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Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2,227
Journal of retailing and consumer services
1,982
The Pakistan development review : PDR
1,761
International journal of hospitality management
780
International journal of consumer studies
774
Psychology & marketing
713
NBER working paper series
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
490
SpringerLink / Bücher
478
Technological forecasting & social change : an international journal
455
NBER Working Paper
430
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
393
The journal of brand management : an international journal
383
Tourism management : research, policies, practice
383
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
381
Cogent business & management
369
Journal of travel and tourism marketing
365
Journal of marketing research : JMR
364
European journal of marketing : EJM
361
MPRA Paper
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
359
Journal of marketing management : MM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing communications
333
Journal of international consumer marketing
328
Journal of marketing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
Marketing letters : a journal of research in marketing
303
Journal of the Academy of Marketing Science
301
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
296
International journal of contemporary hospitality management
295
Journal of business ethics : JOBE
295
The journal of consumer marketing
295
Journal of fashion marketing and management
293
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ECONIS (ZBW)
406
Showing
1
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406
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1
Localising the packaging of foreign food brands : a case of Muslim consumers in
Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
2
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
8
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
9
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
10
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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