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Consumer behaviour
393
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Brand management
289
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Brand image
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Turunen, Linda Lisa Maria
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Azar, Salim L.
2
Badrinarayanan, Vishag
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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The journal of product & brand management
Journal of business research : JBR
2,162
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
603
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
501
Journal of Consumer Marketing
492
Journal of advertising research
487
NBER Working Paper
449
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
405
Journal of marketing communications
384
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
347
Journal of marketing management : MM
344
Journal of international consumer marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of business ethics : JBE
328
Journal of travel and tourism marketing
328
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Tourism management : research, policies, practice
318
Journal of retailing
315
International journal of advertising : the review of marketing communications
302
Journal of fashion marketing and management
298
Journal of Business Ethics
297
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
400
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1
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400
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1
Co-branding strategy in cause-related
advertising
: the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
2
Effects of promotional-based
advertising
on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
3
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
4
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
5
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
Brand implications of
advertising
products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
7
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
8
Making the brand appealing :
advertising
strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
9
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
10
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and
advertising
placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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