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Negative spillover of moral irresponsibility into anti-brand behaviors : the role of moral emotion and disengagement in ethical and social transgressions
Youn, Song-yi - In: The journal of product & brand management 31 (2022) 8, pp. 1301-1317
Persistent link: https://www.econbiz.de/10013429205
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilién, Kristoffer - In: The journal of product & brand management 22 (2013) 7, pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer - In: The journal of product & brand management 23 (2014) 2, pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
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The identification of social norms of price discrimination on the internet
Maxwell, Sarah; Garbarino, Ellen - In: The journal of product & brand management 19 (2010) 3, pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
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The two components of a fair price : social and personal
Maxwell, Sarah; Comer, Lucette - In: The journal of product & brand management 19 (2010) 5, pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
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New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
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We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai; Wang, Tien; Tin Trung Nguyen - In: The journal of product & brand management 31 (2022) 8, pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
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Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal; Rathi, Rubal - In: The journal of product & brand management 32 (2023) 7, pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465