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How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam; Meng, Juan - In: The journal of product & brand management 25 (2016) 7, pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
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Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang; Lado Coustré, Nora; Rivera-Torres, Pilar - In: The journal of product & brand management 26 (2017) 7, pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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Mental representation of brands : a schema-based approach to consumers’ organization of market knowledge
Halkias, Georgios - In: The journal of product & brand management 24 (2015) 5, pp. 438-448
Persistent link: https://www.econbiz.de/10011442997
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan; Chen, Pei-Ting - In: The journal of product & brand management 32 (2023) 3, pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
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Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng; Wang, Tao; Zhao, Jing; Qin, Huanyu - In: The journal of product & brand management 32 (2023) 6, pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
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Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory
Garas, Sally Raouf Ragheb; Mahran, Amira Fouad Ahmed; … - In: The journal of product & brand management 32 (2023) 4, pp. 544-565
Persistent link: https://www.econbiz.de/10014281354
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Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip; Banerjee, Saikat - In: The journal of product & brand management 23 (2014) 3, pp. 207-219
Persistent link: https://www.econbiz.de/10010393861