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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
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Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
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Consequences of consumer trust in PDO food products : the role of familarity
Fandos Herrera, Carmina; Flavián Blanco, Carlos - In: The journal of product & brand management 20 (2011) 4, pp. 282-296
Persistent link: https://www.econbiz.de/10009314013
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The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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Brand authenticity : model development and empirical testing
Schallehn, Mike; Burmann, Christoph; Riley, Nicola - In: The journal of product & brand management 23 (2014) 3, pp. 192-199
Persistent link: https://www.econbiz.de/10010393867