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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
287
Markenführung
287
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
98
Relationship marketing
98
Social Web
57
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57
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45
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Luxury goods
35
Luxusgüter
35
Emotion
34
Advertising effects
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Werbewirkung
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Brand loyalty
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Preismanagement
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Pricing strategy
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Marketingmanagement
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Virales Marketing
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Markentreue
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Confidence
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Personality psychology
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Persönlichkeitspsychologie
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Customer satisfaction
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Kundenzufriedenheit
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Consumer behavior
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Product quality
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Produktqualität
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Brand love
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Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
2
De Chernatony, Leslie
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Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,288
Journal of retailing and consumer services
1,972
International journal of hospitality management
804
International journal of consumer studies
777
NBER working paper series
733
Psychology & marketing
675
Journal of marketing research : JMR
673
Working paper / National Bureau of Economic Research, Inc.
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER Working Paper
544
SpringerLink / Bücher
503
Management science : journal of the Institute for Operations Research and the Management Sciences
499
Journal of marketing
473
European Journal of Marketing
426
Asia Pacific journal of marketing and logistics
410
European journal of marketing : EJM
388
Journal of Consumer Marketing
388
Technological forecasting & social change : an international journal
378
Journal of retailing
365
The journal of brand management : an international journal
365
Journal of the Academy of Marketing Science
364
Journal of marketing management : MM
353
Journal of business ethics : JOBE
351
Tourism management : research, policies, practice
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
345
Journal of travel and tourism marketing
339
Discussion paper / Centre for Economic Policy Research
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of economic psychology : research in economic psychology and behavioral economics
330
Marketing letters : a journal of research in marketing
329
Cogent business & management
326
Journal of international consumer marketing
325
CESifo working papers
319
Discussion paper series / IZA
315
Journal of marketing communications
313
Journal of consumer behaviour : an international research review
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
296
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ECONIS (ZBW)
396
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396
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1
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
2
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
3
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
4
Drivers of brand trust in internet retailing
Ruparelia, Nimisha
;
White, Lesley
;
Hughes, Late
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
Saved in:
5
Consequences of consumer trust in PDO food products : the role of familarity
Fandos Herrera, Carmina
;
Flavián Blanco, Carlos
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10009314013
Saved in:
6
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
7
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Saved in:
8
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
9
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
10
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
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