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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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When creative consumers go green : understanding consumer upcycling
Wilson, Matthew - In: The journal of product & brand management 25 (2016) 4, pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
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The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo; Eom, Hyo Jin; Spence, Charles - In: The journal of product & brand management 31 (2022) 3, pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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How customer and product orientations shape political brands
Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: The journal of product & brand management 25 (2016) 4, pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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The brand core and its management over time
Urde, Mats - In: The journal of product & brand management 25 (2016) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011563016