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~isPartOf:"The journal of product & brand management"
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Brand management
386
Markenführung
386
Consumer behaviour
305
Konsumentenverhalten
305
Brand image
287
Markenimage
287
Brand
200
Markenartikel
198
Beziehungsmarketing
100
Relationship marketing
100
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Luxury goods
42
Luxusgüter
42
Brand loyalty
34
Advertising effects
33
Marketing management
33
Marketingmanagement
33
Werbewirkung
33
Emotion
32
Markentreue
25
Social media
25
Corporate Social Responsibility
22
Corporate social responsibility
22
USA
21
Personality psychology
20
Persönlichkeitspsychologie
20
United States
20
Viral marketing
19
Virales Marketing
19
Brand extension
16
Brand love
16
Confidence
16
Markentransfer
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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7
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7
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
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Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
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The journal of product & brand management
International journal of production economics
2,080
International journal of production research
1,675
European journal of operational research : EJOR
1,572
Games and economic behavior
1,463
Journal of business research : JBR
959
Journal of economic theory
861
SpringerLink / Bücher
797
Transportation research / E : an international journal
747
Economics letters
675
Journal of economic behavior & organization : JEBO
661
The journal of brand management : an international journal
632
Management science : journal of the Institute for Operations Research and the Management Sciences
589
Journal of retailing and consumer services
550
International journal of game theory : official journal of the Game Theory Society
507
International journal of logistics systems and management
499
Omega : the international journal of management science
447
Games
442
CESifo working papers
422
International journal of logistics : research and applications
412
Journal of mathematical economics
408
Discussion paper / Center for Economic Research, Tilburg University
398
International game theory review
397
Mathematical social sciences
376
Economic theory : official journal of the Society for the Advancement of Economic Theory
370
Dynamic games and applications : DGA
368
Industrial marketing management : the international journal for industrial and high-tech firms
359
Working paper
359
Supply chain management : an international journal
345
The international journal of logistics management
323
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
311
Discussion paper / Centre for Economic Policy Research
307
Discussion paper / Tinbergen Institute
305
Production and operations management : an international journal of the Production and Operations Management Society
299
Theory and decision : an international journal for multidisciplinary advances in decision science
298
NBER working paper series
292
Manufacturing & service operations management : M & SOM
288
Springer eBook Collection
276
International journal of physical distribution & logistics management : IJPD & LM
244
Journal of purchasing and supply management
243
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ECONIS (ZBW)
410
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410
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1
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
2
Is it love or just like? : Generation Z's
brand
relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
Antecedents of luxury
brand
purchase intention
Hung, Kuang-peng
;
Chen, Annie Huiling
;
Peng, Norman
; …
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 457-467
Persistent link: https://www.econbiz.de/10010217466
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
Consumer evaluations of trend imitation :
brand
equity, consumer attitudes and preference
Vogel, Areti T.
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 516-527
Persistent link: https://www.econbiz.de/10011778302
Saved in:
7
Consumers' awareness of luxury
brand
counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine
brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
8
Validating a scale to measure consumer's luxury
brand
aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
9
Is social media marketing worth it for luxury brands? : the dual impact of
brand
page satisfaction and
brand
love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
10
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
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