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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
295
Markenführung
295
Brand image
248
Markenimage
248
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177
Markenartikel
175
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101
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Guzman, Francisco
10
Fetscherin, Marc
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Paswan, Audhesh K.
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
3
Coker, Kesha K.
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Kang, Jiyun
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Maxwell, Sarah
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Chandrashekaran, Rajesh
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Hollebeek, Linda D.
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,386
Journal of retailing and consumer services
2,078
SpringerLink / Bücher
836
International journal of hospitality management
808
International journal of consumer studies
799
NBER working paper series
763
Psychology & marketing
741
Working paper / National Bureau of Economic Research, Inc.
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER Working Paper
572
Technological forecasting & social change : an international journal
564
Management science : journal of the Institute for Operations Research and the Management Sciences
512
Journal of fashion marketing and management
458
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
440
Journal of Consumer Marketing
434
European Journal of Marketing
430
Asia Pacific journal of marketing and logistics
429
Tourism management : research, policies, practice
421
Journal of travel and tourism marketing
393
The journal of brand management : an international journal
392
Journal of marketing research : JMR
390
European journal of marketing : EJM
386
Journal of marketing management : MM
382
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Cogent business & management
361
International Journal of Retail & Distribution Management
356
Journal of retailing
356
Journal of marketing
352
Journal of marketing communications
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Online Information Review
347
Information systems research : ISR
345
Springer eBook Collection
338
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Journal of international consumer marketing
337
Telecommunications policy : the international journal of digital economy, data sciences and new media
336
Electronic commerce research
328
International journal of retail & distribution management
328
Journal of business ethics : JOBE
324
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ECONIS (ZBW)
414
Showing
1
-
10
of
414
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date (oldest first)
1
Storygiving as a co-creation tool for luxury brands in the age of the
internet
: a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
6
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
7
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
10
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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