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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
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56
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56
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45
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45
Luxury goods
35
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35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
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Personality psychology
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Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,095
Journal of retailing and consumer services
1,949
NBER working paper series
1,629
Working paper / National Bureau of Economic Research, Inc.
1,486
NBER Working Paper
1,301
Discussion paper series / IZA
1,189
The economic journal : the journal of the Royal Economic Society
1,083
Applied economics
973
Discussion paper / Centre for Economic Policy Research
970
International journal of consumer studies
810
International journal of hospitality management
749
IZA Discussion Paper
748
The economic history review : a journal of economic and social history
748
Cmnd.
738
Psychology & marketing
664
SpringerLink / Bücher
632
Discussion paper
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
Scottish journal of political economy : the journal of the Scottish Economic Society
558
IZA Discussion Papers
508
Working paper
489
CESifo working papers
468
Journal of marketing research : JMR
459
Economics letters
447
European journal of marketing : EJM
446
Oxford economic papers
431
Economica
417
Regional studies
413
Asia Pacific journal of marketing and logistics
395
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Discussion papers / CEPR
390
Fiscal studies : the journal of the Institute for Fiscal Studies
389
The journal of brand management : an international journal
374
Journal of marketing management : MM
370
Oxford bulletin of economics and statistics
363
Journal of retailing
362
National Institute economic review
362
Tourism management : research, policies, practice
361
The American economic review
356
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ECONIS (ZBW)
394
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394
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1
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
2
Consumers
' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina
;
Micevski, Milena
;
Siamagka, …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
Saved in:
3
Perceived price fairness and price decay in the DVD market
Cockrill, Antje
;
Goode, Mark M. H.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 367-374
Persistent link: https://www.econbiz.de/10008658561
Saved in:
4
Pre-loved luxury : identifying the meaning of second hand luxury possessions
Turunen, Linda Lisa Maria
;
Leipämaa-Leskinen, Hanna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10010514481
Saved in:
5
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
6
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
7
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
10
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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