Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How consumers subvert advertis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
288
Markenführung
288
Brand image
246
Markenimage
246
Brand
174
Markenartikel
172
Beziehungsmarketing
98
Relationship marketing
98
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Advertising effects
38
Werbewirkung
38
Luxury goods
35
Luxusgüter
35
Emotion
33
Brand loyalty
32
Preismanagement
32
Pricing strategy
32
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
24
Personality psychology
20
Persönlichkeitspsychologie
20
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
235
Free
11
Type of publication
All
Article
395
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
400
Aufsatz in Zeitschrift
400
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
400
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Chandrashekaran, Rajesh
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,299
Journal of retailing and consumer services
1,976
Discussion paper series / IZA
1,251
IZA Discussion Papers
896
NBER working paper series
877
International journal of consumer studies
784
International journal of hospitality management
779
Psychology & marketing
741
Working paper / National Bureau of Economic Research, Inc.
718
NBER Working Paper
690
IZA Discussion Paper
678
Journal of economic issues : jei
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
SpringerLink / Bücher
515
Journal of economic behavior & organization : JEBO
491
Journal of advertising research
488
Journal of business ethics : JOBE
464
Management science : journal of the Institute for Operations Research and the Management Sciences
460
CESifo working papers
444
European journal of marketing : EJM
418
Journal of marketing research : JMR
407
Asia Pacific journal of marketing and logistics
406
Journal of marketing communications
387
The journal of brand management : an international journal
367
Journal of marketing
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Applied economics
352
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing management : MM
350
Cogent business & management
345
Technological forecasting & social change : an international journal
345
Journal of international consumer marketing
341
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
335
Discussion paper / Centre for Economic Policy Research
334
Journal of travel and tourism marketing
334
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
334
Journal of advertising : official publication of the American Academy of Advertising
333
Journal of economic psychology : research in economic psychology and behavioral economics
333
Marketing letters : a journal of research in marketing
327
more ...
less ...
Source
All
ECONIS (ZBW)
400
Showing
1
-
10
of
400
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
2
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
Making the brand appealing :
advertising
strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
5
Effects of promotional-based
advertising
on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
6
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
7
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
8
Co-branding strategy in cause-related
advertising
: the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
9
Brand implications of
advertising
products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
10
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and
advertising
placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
