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Negative spillover of moral irresponsibility into anti-brand behaviors : the role of moral emotion and disengagement in ethical and social transgressions
Youn, Song-yi - In: The journal of product & brand management 31 (2022) 8, pp. 1301-1317
Persistent link: https://www.econbiz.de/10013429205
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilién, Kristoffer - In: The journal of product & brand management 22 (2013) 7, pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer - In: The journal of product & brand management 23 (2014) 2, pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory
Garas, Sally Raouf Ragheb; Mahran, Amira Fouad Ahmed; … - In: The journal of product & brand management 32 (2023) 4, pp. 544-565
Persistent link: https://www.econbiz.de/10014281354
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus; Salas, Jim - In: The journal of product & brand management 26 (2017) 6, pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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Ethical brand management : customer relationships and ethical duties
Story, John; Hess, Jeff - In: The journal of product & brand management 19 (2010) 4, pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467