Narrow search
Showing 1 - 10 of 398
Cover Image
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Cover Image
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian; Brunner, Christian Boris - In: The journal of product & brand management 24 (2015) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Cover Image
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Cover Image
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba; Dursun, Yunus - In: The journal of product & brand management 26 (2017) 4, pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Cover Image
Antecedents of intention to purchase mass customized products
Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Cover Image
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Cover Image
Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
Cover Image
The identification of social norms of price discrimination on the internet
Maxwell, Sarah; Garbarino, Ellen - In: The journal of product & brand management 19 (2010) 3, pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Cover Image
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter - In: The journal of product & brand management 21 (2012) 2, pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Cover Image
As cute as a button : the effect of size on online product cuteness perception
Li, Yuan; Eastman, Jacqueline - In: The journal of product & brand management 32 (2023) 8, pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568