Information Processing Pattern and Propensity to Buy : An Investigation of Online Point-of-Purchase Behavior
Year of publication: |
2014
|
---|---|
Authors: | Mintz, Ofer |
Other Persons: | Currim, Imran S. (contributor) ; Jeliazkov, Ivan (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 5, 2013 In: pp. 716-732 In: DOI: 10.1287/mksc.2013.0790 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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