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~isPartOf:"The journal of product & brand management"
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Estimating Brand Equity from A...
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Brand management
321
Markenführung
321
Brand image
307
Markenimage
307
Consumer behaviour
276
Konsumentenverhalten
276
Brand
200
Markenartikel
198
Beziehungsmarketing
90
Relationship marketing
90
Social Web
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Social web
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39
Online-Marketing
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Advertising effects
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Werbewirkung
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Brand loyalty
31
Emotion
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Marketing management
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Marketingmanagement
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Luxury goods
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Markentreue
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Virales Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Corporate social responsibility
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Product quality
17
Produktqualität
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Brand love
16
Designation of origin
16
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USA
16
Brand trust
15
Customer integration
15
Customer satisfaction
15
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Broyles, S. Allen
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Hakala, Ulla
3
Hegner, Sabrina
3
Leingpibul, Thaweephan
3
Odoom, Raphael
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Rindell, Anne
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Wallace, Elaine
3
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fang, Xiang
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Faulkner, Margaret
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Flight, Richard L.
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Fornerino, Marianela
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Füller, Johann
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Gendel-Guterman, Hanna
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Gil Saura, Irene
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Hollebeek, Linda D.
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Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
Khan, Imran
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
583
The journal of brand management : an international journal
459
Journal of retailing and consumer services
318
Psychology & marketing
170
European journal of marketing : EJM
136
SpringerLink / Bücher
127
Asia Pacific journal of marketing and logistics
112
Tourism management : research, policies, practice
107
Journal of marketing research : JMR
104
Journal of travel and tourism marketing
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of marketing communications
98
Journal of marketing
94
International journal of hospitality management
88
Marketing intelligence & planning
87
Journal of advertising research
86
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
The Trademark reporter
82
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of strategic marketing
79
Journal of marketing management : MM
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Marketing letters : a journal of research in marketing
76
Markenartikel : das Magazin für Markenführung
75
Journal of fashion marketing and management
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
International marketing review
69
Journal of global marketing
69
Journal of the Academy of Marketing Science
67
Cogent business & management
64
The IUP journal of brand management : IJBRM
62
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Marketing : ZFP ; journal of research and management
57
Journal of retailing
53
International journal of advertising : the review of marketing communications
52
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ECONIS (ZBW)
352
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1
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
2
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
How exposure to logos and logo varieties fosters
brand
prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
4
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
5
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
8
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
9
Brand
constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
10
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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