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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
106
Markenführung
106
Consumer behaviour
101
Konsumentenverhalten
101
Brand image
84
Markenimage
84
Brand
69
Markenartikel
69
Brand loyalty
33
Social Web
32
Social web
32
Internet marketing
25
Markentreue
25
Online-Marketing
25
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Lieferantenmanagement
11
Supplier relationship management
11
Viral marketing
11
Virales Marketing
11
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Brand relationships
9
Einzelhandel
9
Online retailing
9
Online-Handel
9
Retail trade
9
Brand co-creation
8
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8
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8
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127
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Guzman, Francisco
7
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Baumgarth, Carsten
2
Broyles, S. Allen
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Odoom, Raphael
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Pitta, Dennis A.
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Stoel, Leslie
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Suri, Rajneesh
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Vera, Jorge
2
Wallace, Elaine
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Abratt, Russell
1
Ahmad, Fayez
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
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Amelia, Maria Veronica
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Anh Tran Tram Truong
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Anselmsson, Johan
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Arcand, Manon
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Areni, Charles Scott
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Atmaja, Ferry Tema
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Augusto, Mário Gomes
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1
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1
Barbarossa, Camilla
1
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
1,063
Journal of business research : JBR
965
Journal of retailing and consumer services
769
SpringerLink / Bücher
621
International journal of production economics
550
The journal of business & industrial marketing
420
International journal of production research
393
International journal of hospitality management
358
European journal of operational research : EJOR
351
The service industries journal
253
The journal of services marketing
245
Gabler Edition Wissenschaft
215
Management science : journal of the Institute for Operations Research and the Management Sciences
211
Journal of the Academy of Marketing Science
210
Electronic commerce research
203
Journal of strategic marketing
197
Journal of retailing
173
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
172
Journal of purchasing and supply management
168
Journal of marketing
167
International journal of electronic customer relationship management : IJECRM
164
Journal of business-to-business marketing
159
Transportation research / E : an international journal
156
Springer eBook Collection
154
International journal of business information systems : IJBIS
152
Springer eBook Collection / Business and Economics
150
Asia Pacific journal of marketing and logistics
149
Journal of travel and tourism marketing
149
International journal of contemporary hospitality management
146
Cogent business & management
145
Information systems and e-business management : ISeB
143
Tourism management : research, policies, practice
141
Journal of hospitality marketing & management
137
Technological forecasting & social change : an international journal
135
Journal of operations management
134
European journal of marketing : EJM
132
Journal of internet commerce
131
Journal of service research : JSR
129
Information systems research : ISR
126
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ECONIS (ZBW)
128
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128
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1
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
2
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
3
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
6
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
9
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
10
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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