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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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The brand core and its management over time
Urde, Mats - In: The journal of product & brand management 25 (2016) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke; Carnevale, Marina - In: The journal of product & brand management 24 (2015) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
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The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai; Anh Tran Tram Truong; Truong, Van-Anh T.; … - In: The journal of product & brand management 33 (2024) 2, pp. 258-272
Persistent link: https://www.econbiz.de/10014486340