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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
2
Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
534
Working paper / National Bureau of Economic Research, Inc.
449
Asia Pacific journal of marketing and logistics
393
NBER Working Paper
390
SpringerLink / Bücher
382
European Journal of Marketing
374
Journal of Consumer Marketing
367
The journal of brand management : an international journal
356
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
342
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
310
Journal of retailing
303
Tourism management : research, policies, practice
303
Journal of business ethics : JOBE
296
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
285
Journal of the Academy of Marketing Science
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
270
International journal of contemporary hospitality management
265
International Journal of Retail & Distribution Management
262
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ECONIS (ZBW)
393
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393
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1
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
2
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
3
Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory
Garas, Sally Raouf Ragheb
;
Mahran, Amira Fouad Ahmed
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 544-565
Persistent link: https://www.econbiz.de/10014281354
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
6
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
7
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
8
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
9
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
10
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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