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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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Brand management
71
Markenführung
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Social Web
68
Social web
68
Brand image
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Guzman, Francisco
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Wallace, Elaine
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Füller, Johann
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Hollebeek, Linda D.
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Kennedy, Eric
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Lee, Sang Bong
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Liu, Shih Hao
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Morgan-Thomas, Anna
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Stavros, Constantino
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Tafesse, Wondwesen
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Veloutsou, Cleopatra
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Auruskeviciene, Vilte
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The journal of product & brand management
Journal of business research : JBR
705
Vietnam's socio-economic development : a social science review
431
Journal of retailing and consumer services
387
Journal of Asian finance, economics and business : JAFEB
308
Technological forecasting & social change : an international journal
297
SpringerLink / Bücher
281
Cogent business & management
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of hospitality management
215
Tourism management : research, policies, practice
190
Information systems research : ISR
180
Industrial marketing management : the international journal for industrial and high-tech firms
176
International journal of internet marketing and advertising : IJIMA
169
Vietnam social sciences : review of Vietnam Academy of Social Sciences
166
Psychology & marketing
162
MPRA Paper
161
World Bank E-Library Archive
153
Journal of management information systems : JMIS
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of travel and tourism marketing
130
Policy research working paper : WPS
128
Springer eBook Collection
122
Working paper / World Institute for Development Economics Research
117
International journal of contemporary hospitality management
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Journal of marketing management : MM
110
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of marketing communications
108
Business horizons
103
Electronic commerce research
102
Journal of marketing
102
International journal of business information systems : IJBIS
101
Journal of internet commerce
100
Asia Pacific journal of marketing and logistics
98
Journal of strategic marketing
97
NBER working paper series
96
The journal of services marketing
96
International journal of advertising : the review of marketing communications
92
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ECONIS (ZBW)
95
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1
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
8
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
9
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
10
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
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