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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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Brand management
305
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Brand image
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254
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Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
2,518
Journal of retailing and consumer services
2,089
International journal of hospitality management
863
International journal of consumer studies
774
SpringerLink / Bücher
735
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
554
European Journal of Marketing
539
MPRA Paper
538
European journal of marketing : EJM
490
Journal of marketing management : MM
457
Asia Pacific journal of marketing and logistics
452
Working paper / National Bureau of Economic Research, Inc.
451
Journal of strategic marketing
448
Journal of marketing
443
Journal of the Academy of Marketing Science
441
The journal of brand management : an international journal
414
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Journal of Consumer Marketing
407
Journal of marketing research : JMR
404
NBER Working Paper
393
Economics Bulletin
392
Journal of travel and tourism marketing
377
The journal of services marketing
377
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Tourism management : research, policies, practice
367
Marketing intelligence & planning
357
Journal of retailing
350
Cogent business & management
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
The service industries journal
347
Marketing letters : a journal of research in marketing
344
Journal of international consumer marketing
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
International journal of contemporary hospitality management
326
International journal of retail & distribution management
318
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ECONIS (ZBW)
419
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1
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
2
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
3
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
4
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
Saved in:
9
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
10
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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