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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi; Stanforth, Nancy - In: The journal of product & brand management 26 (2017) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
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Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula; Krystallis, Athanasios; Engelgreen, Charlotte - In: The journal of product & brand management 26 (2017) 6, pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023