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Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; … - In: The journal of product & brand management 32 (2023) 6, pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
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Cultivating consumer subjective well-being through online brand communities : a multidimensional view of social capital
Zhou, Zhimin; Wang, Rixiang; Zhan, Ge - In: The journal of product & brand management 31 (2022) 5, pp. 808-822
Persistent link: https://www.econbiz.de/10013407536
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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin; Libaque-Saenz, Christian Fernando; … - In: The journal of product & brand management 32 (2023) 7, pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
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Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.; Wang, Yi-Ting; Lin, Kuan-Yu - In: The journal of product & brand management 31 (2022) 5, pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
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What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444