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~isPartOf:"The journal of product & brand management"
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Consumer well-being (CWB) : co...
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
244
Markenimage
244
Brand
172
Markenartikel
170
Beziehungsmarketing
98
Relationship marketing
98
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Viral marketing
26
Virales Marketing
26
Marketingmanagement
25
Markentreue
24
Social media
23
Personality psychology
20
Persönlichkeitspsychologie
20
Confidence
18
Customer satisfaction
18
Kundenzufriedenheit
18
Vertrauen
18
Consumer behavior
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2,052
Journal of retailing and consumer services
1,947
NBER working paper series
1,015
Working paper / National Bureau of Economic Research, Inc.
881
NBER Working Paper
792
International journal of hospitality management
780
International journal of consumer studies
779
Discussion paper series / IZA
706
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
IZA Discussion Paper
407
Asia Pacific journal of marketing and logistics
397
SpringerLink / Bücher
387
Social Indicators Research
381
European Journal of Marketing
379
Journal of Consumer Marketing
373
Tourism management : research, policies, practice
372
The journal of brand management : an international journal
357
European journal of marketing : EJM
355
Journal of travel and tourism marketing
355
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Management science : journal of the Institute for Operations Research and the Management Sciences
341
IZA Discussion Papers
335
Journal of economic psychology : research in economic psychology and behavioral economics
328
Applied economics
326
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
321
Journal of international consumer marketing
321
Working paper
319
Cogent business & management
315
Discussion paper / Centre for Economic Policy Research
315
Journal of marketing management : MM
310
Journal of retailing
308
Journal of economic behavior & organization : JEBO
307
The journal of services marketing
307
CESifo working papers
303
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
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ECONIS (ZBW)
395
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1
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395
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date (oldest first)
1
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
2
Cultivating consumer subjective well-being through online brand communities : a multidimensional view of social capital
Zhou, Zhimin
;
Wang, Rixiang
;
Zhan, Ge
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 808-822
Persistent link: https://www.econbiz.de/10013407536
Saved in:
3
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
4
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-
satisfaction
-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
7
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
8
What draws voters to brandidates and why? : political orientation, personal
satisfaction
, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
9
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
10
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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