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The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo; Eom, Hyo Jin; Spence, Charles - In: The journal of product & brand management 31 (2022) 3, pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
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Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn; Kuo, Hsiao-ching - In: The journal of product & brand management 23 (2014) 6, pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.; Brannon, Daniel C. - In: The journal of product & brand management 31 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
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Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan; Wang, Mengmeng; Huang, Haiyang; Jiang, Quanyu - In: The journal of product & brand management 32 (2023) 6, pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
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The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem; Cicek, Mesut; Yayla, Serdar - In: The journal of product & brand management 32 (2023) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh K. - In: The journal of product & brand management 31 (2022) 6, pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
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Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin; Ketron, Seth - In: The journal of product & brand management 32 (2023) 3, pp. 488-499
Persistent link: https://www.econbiz.de/10014229067