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The impact of the corporate mind-set on new product launch strategy and market performance
Talke, Katrin; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10003946155
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Why do firms enter a new product market? : a two-dimensional framework for market entry motivation and behavior
Kim, Namwood; Min, Sungwook; Chaiy, Seoil - In: The journal of product innovation management : an … 32 (2015) 2, pp. 263-278
Persistent link: https://www.econbiz.de/10010511261
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Interfirm innovation under uncertainty: empirical evidence for strategic knowledge partitioning
Lee, Jaegul; Veloso, Francisco M. - In: The journal of product innovation management : an … 25 (2008) 5, pp. 418-435
Persistent link: https://www.econbiz.de/10003763927
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The impact of NPD strategy, product strategy, and NPD processes on perceived cycle time
Parry, Mark E.; Song, Michael; Weerd-Nederhof, Petra de; … - In: The journal of product innovation management : an … 26 (2009) 6, pp. 627-639
Persistent link: https://www.econbiz.de/10003894641
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Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products
Debruyne, Marion; Frambach, Rudolf T.; Moenaert, Rudy - In: The journal of product innovation management : an … 27 (2010) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10003946089
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Perspective : the green innovation value chain : a tool for evaluating the diffusion prospects of green products
Olsen, Erik L. - In: The journal of product innovation management : an … 30 (2013) 4, pp. 782-793
Persistent link: https://www.econbiz.de/10009771318
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External venturing and discontinuous strategic renewal : an options perspective
Basu, Sandip; Wadhwa, Anu - In: The journal of product innovation management : an … 30 (2013) 5, pp. 956-975
Persistent link: https://www.econbiz.de/10010128248
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Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Langerak, Fred; Hultink, Erik J.; Griffin, Abbie - In: The journal of product innovation management : an … 25 (2008) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10003731190
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Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
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Perspective: cross-functional integration in Spanish firms
Parry, Mark E.; Ferrin, Pilar Fernández; Varela … - In: The journal of product innovation management : an … 27 (2010) 4, pp. 606-615
Persistent link: https://www.econbiz.de/10003980074