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Consumer behaviour
259
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259
Beziehungsmarketing
225
Relationship marketing
225
Customer satisfaction
149
Kundenzufriedenheit
149
Dienstleistungsqualität
147
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54
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54
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50
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Online-Handel
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Mattila, Anna S.
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Harris, Lloyd C.
6
Klaus, Philipp
6
Daunt, Kate L.
4
Hollebeek, Linda D.
4
O'Cass, Aron
4
Rosenbaum, Mark
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Wong, IpKin Anthony
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Gil Saura, Irene
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Gounaris, Spiros
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Grönroos, Christian
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Heinonen, Kristina
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The journal of services marketing
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,101
NBER working paper series
1,420
Discussion paper series / IZA
1,308
Working paper / National Bureau of Economic Research, Inc.
1,180
SpringerLink / Bücher
1,167
NBER Working Paper
1,123
IZA Discussion Paper
918
International journal of hospitality management
874
International journal of consumer studies
810
Psychology & marketing
742
The journal of brand management : an international journal
668
Industrial marketing management : the international journal for industrial and high-tech firms
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
European journal of marketing : EJM
526
IZA Discussion Papers
501
The journal of product & brand management
500
Journal of marketing management : MM
478
Journal of marketing research : JMR
476
Asia Pacific journal of marketing and logistics
461
Journal of marketing
457
Management science : journal of the Institute for Operations Research and the Management Sciences
453
Journal of the Academy of Marketing Science
426
Tourism management : research, policies, practice
426
Journal of travel and tourism marketing
424
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
406
Journal of retailing
373
Journal of strategic marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Marketing intelligence & planning
360
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
357
Cogent business & management
348
Young consumers : insight and ideas for responsible marketers
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
The service industries journal
345
Journal of international consumer marketing
343
International journal of contemporary hospitality management
340
CESifo working papers
339
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ECONIS (ZBW)
383
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1
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383
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date (oldest first)
1
Healthcare branding : developing emotionally based consumer
brand
relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
2
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts
brand
outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
3
The evolution of
brand
personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
4
The impact of corporate social responsibility (CSR) performance and perceived
brand
quality on customer-based
brand
preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
5
Shaping
brand
attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
6
The role of the customer contact person's age in service encounters
Wägar, Karolina
;
Lindqvist, Lars-Johan
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10008749973
Saved in:
7
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
8
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
9
Virtual
brand
community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
10
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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