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Consumer behaviour
259
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259
Beziehungsmarketing
124
Relationship marketing
124
Dienstleistungsqualität
111
Service quality
111
Customer satisfaction
105
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105
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35
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35
Emotion
32
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Mattila, Anna S.
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Klaus, Philipp
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The journal of services marketing
Journal of business research : JBR
2,168
Journal of retailing and consumer services
1,970
International journal of consumer studies
764
International journal of hospitality management
762
Psychology & marketing
681
NBER working paper series
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Working paper / National Bureau of Economic Research, Inc.
543
SpringerLink / Bücher
473
NBER Working Paper
461
The journal of brand management : an international journal
451
The journal of product & brand management
423
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
406
Journal of marketing research : JMR
404
European journal of marketing : EJM
387
Journal of business ethics : JOBE
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
337
Journal of marketing management : MM
330
Cogent business & management
325
Journal of travel and tourism marketing
325
Journal of international consumer marketing
324
Journal of economic psychology : research in economic psychology and behavioral economics
323
Journal of retailing
323
Journal of marketing
316
Tourism management : research, policies, practice
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
307
Technological forecasting & social change : an international journal
298
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
The journal of consumer marketing
287
Journal of the Academy of Marketing Science
280
International journal of contemporary hospitality management
274
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ECONIS (ZBW)
274
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274
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1
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
2
The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
3
Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
Saved in:
4
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
5
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
6
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
7
The consumer's perspective on evaluating products : service is the key
Oliver, Jason
- In:
The journal of services marketing
29
(
2015
)
3
,
pp. 200-210
Persistent link: https://www.econbiz.de/10011309000
Saved in:
8
Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva
;
Santos, Christiane Pizzutti dos
; …
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
Saved in:
9
Power versus trust - what matters more in collaborative consumption?
Hofmann, Eva
;
Hartl, Barbara
;
Penz, Elfriede
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 589-603
Persistent link: https://www.econbiz.de/10011801607
Saved in:
10
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
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