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Social media communication strategies
Floreddu, Paola Barbara; Cabiddu, Francesca - In: The journal of services marketing 30 (2016) 5, pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
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Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.; Wu, Luorong; Choi, Choongbeom - In: The journal of services marketing 30 (2016) 5, pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
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Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna; Koskull, Catharina von; Kowalkowski, … - In: The journal of services marketing 31 (2017) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
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Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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Relationship marketing : looking backwards towards the future
Payne, Adrian; Frow, Pennie - In: The journal of services marketing 31 (2017) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10011615610
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J. - In: The journal of services marketing 31 (2017) 1, pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
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"Running is my boyfriend" : consumers' relationships with activities
Mickelsson, Karl-Jacob - In: The journal of services marketing 31 (2017) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011615630
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Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E.; Mortimer, Gary; Lings, Ian N.; … - In: The journal of services marketing 31 (2017) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10011615638
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Why are customers loyal in sharing-economy services? : a relational benefits perspective
Yang, Shuai; Song, Yiping; Chen, Sixing; Xia, Xin - In: The journal of services marketing 31 (2017) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10011615648