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The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
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Characteristics of services : a new approach uncovers their value
Benoit, Sabine - In: The journal of services marketing 24 (2010) 5, pp. 359-368
Persistent link: https://www.econbiz.de/10008653369
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The impact of network and environmental factors on service innovativeness
Lee, Ruby P.; Ginn, Gregory O.; Naylor, Gillian - In: The journal of services marketing 23 (2009) 6, pp. 397-406
Persistent link: https://www.econbiz.de/10009525720
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah; Baron, Steve - In: The journal of services marketing 29 (2015) 6/7, pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
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Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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Exploring dualities of service innovation : implications for service research
Witell, Lars; Anderson, Laurel; Brodie, Roderick J.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
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"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.; Heinonen, Kristina; Ostrom, Amy L.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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An instrument to measure the customer-based corporate reputation of large service organizations
Wepener, Marietjie; Boshoff, Christo - In: The journal of services marketing 29 (2015) 3, pp. 163-172
Persistent link: https://www.econbiz.de/10011309003