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Consumer behaviour
259
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259
Beziehungsmarketing
225
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225
Customer satisfaction
150
Kundenzufriedenheit
150
Dienstleistungsqualität
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54
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Mattila, Anna S.
8
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7
Harris, Lloyd C.
6
Klaus, Philipp
6
O'Cass, Aron
5
Daunt, Kate L.
4
Hollebeek, Linda D.
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Rosenbaum, Mark
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Huang, Min-Hsin
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The journal of services marketing
Journal of business research : JBR
2,674
Journal of retailing and consumer services
2,141
SpringerLink / Bücher
985
International journal of hospitality management
928
International journal of consumer studies
779
Psychology & marketing
778
The journal of brand management : an international journal
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
599
NBER working paper series
589
Tourism management : research, policies, practice
520
The journal of product & brand management
510
Working paper / National Bureau of Economic Research, Inc.
500
Asia Pacific journal of marketing and logistics
472
Technological forecasting & social change : an international journal
472
Journal of travel and tourism marketing
469
Management science : journal of the Institute for Operations Research and the Management Sciences
469
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
NBER Working Paper
435
Journal of marketing
417
Journal of the Academy of Marketing Science
407
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
378
Cogent business & management
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
Marketing letters : a journal of research in marketing
354
The service industries journal
354
Marketing intelligence & planning
349
Journal of international consumer marketing
337
Journal of business ethics : JOBE
334
Journal of fashion marketing and management
333
Journal of strategic marketing
333
International journal of retail & distribution management
332
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ECONIS (ZBW)
392
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1
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
2
When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki
;
Kim, Young
;
Chung, Namho
;
Ahn, Kwanghoon
; …
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
Saved in:
3
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
4
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
7
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
8
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
9
Social media communication strategies
Floreddu, Paola Barbara
;
Cabiddu, Francesca
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
Saved in:
10
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
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