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Consumer behaviour
259
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259
Beziehungsmarketing
225
Relationship marketing
225
Customer satisfaction
150
Kundenzufriedenheit
150
Dienstleistungsqualität
146
Service quality
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54
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Mattila, Anna S.
8
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7
Harris, Lloyd C.
6
Klaus, Philipp
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O'Cass, Aron
5
Daunt, Kate L.
4
Hollebeek, Linda D.
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Gruber, Thorsten
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Huang, Min-Hsin
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The journal of services marketing
Journal of business research : JBR
2,684
Journal of retailing and consumer services
2,141
SpringerLink / Bücher
985
International journal of hospitality management
928
International journal of consumer studies
779
Psychology & marketing
778
The journal of brand management : an international journal
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
599
NBER working paper series
589
Tourism management : research, policies, practice
520
The journal of product & brand management
510
Working paper / National Bureau of Economic Research, Inc.
500
Asia Pacific journal of marketing and logistics
472
Technological forecasting & social change : an international journal
472
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Journal of travel and tourism marketing
469
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
NBER Working Paper
435
Journal of marketing
417
Journal of the Academy of Marketing Science
407
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
378
Cogent business & management
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
The service industries journal
359
Marketing letters : a journal of research in marketing
354
Marketing intelligence & planning
349
Journal of international consumer marketing
337
Journal of business ethics : JOBE
334
Journal of fashion marketing and management
333
Journal of strategic marketing
333
International journal of retail & distribution management
332
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ECONIS (ZBW)
392
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11
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
12
Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
Saved in:
13
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
14
Digital booking services : comparing online with phone reservation services
Schaarschmidt, Mario
;
Höber, Björn
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 704-719
Persistent link: https://www.econbiz.de/10011801500
Saved in:
15
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
16
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
17
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
18
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
19
An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah
;
Cowart, Kelly
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
Saved in:
20
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
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