Narrow search
Showing 1 - 6 of 6
Cover Image
The implications of company-sponsored messages disguised as word-of-mouth
Magnini, Vincent P. - In: The journal of services marketing 25 (2011) 4, pp. 243-251
Persistent link: https://www.econbiz.de/10009272302
Cover Image
SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework
Russell-Bennett, Rebekah; Polonsky, Michael J.; Fisk, … - In: The journal of services marketing 38 (2024) 2, pp. 172-189
Persistent link: https://www.econbiz.de/10014473614
Cover Image
Refugee awareness of a transformative intervention to increase blood donations
Polonsky, Michael J.; Ferdous, Ahmed Shahriar; … - In: The journal of services marketing 37 (2023) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10013542914
Cover Image
The implications of company-sponsored messages disguised as word-of-mouth
Magnini, Vincent P. - In: The journal of services marketing 25 (2011) 4, pp. 243-252
Persistent link: https://www.econbiz.de/10009178037
Cover Image
Number 2 - Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA
Ford, John B.; Joseph, Mathew; Joseph, Beatriz - In: The journal of services marketing 13 (1999) 2-3, pp. 171-186
Persistent link: https://www.econbiz.de/10007338119
Cover Image
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah; Ford, John B.; Mady, Tarek - In: The journal of services marketing 36 (2022) 5, pp. 674-690
Persistent link: https://www.econbiz.de/10013407588