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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Co-creating value with consumers through social media
Kao, Tzu-Yi; Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Cheng, … - In: The journal of services marketing 30 (2016) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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Customers helping customers : payoffs for linking customers
Black, Hulda G.; Vincent, Leslie H.; Skinner, Steven J. - In: The journal of services marketing 28 (2014) 5, pp. 391-401
Persistent link: https://www.econbiz.de/10010419903
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Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik; Nilsson, Jonas; Lundberg, Erik - In: The journal of services marketing 37 (2023) 10, pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
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Customer engagement in online service brand communities
Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
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Exploring the "black box" of customer co-creation processes
Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10011741253