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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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Restaurant tipping and customers' susceptibility to emotional contagion
Koku, Paul Sergius; Savas, Selen - In: The journal of services marketing 30 (2016) 7, pp. 762-772
Persistent link: https://www.econbiz.de/10011590922
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The role of service relationships in employees' and customers' emotional behavior, and customer-related outcomes
Medler-Liraz, Hana - In: The journal of services marketing 30 (2016) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10011615477
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
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Other customers in a service encounter : examining the effect in a restaurant setting
Kim, Namin; Lee, Moonkyu - In: The journal of services marketing 26 (2012) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10009519756
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An imitation game : supervisors’ influence on customer sweethearting
Ertz, Elias; Becker, Laura; Büttgen, Marion - In: The journal of services marketing 36 (2022) 3, pp. 432-444
Persistent link: https://www.econbiz.de/10013407512
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How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
Curth, Susanne; Uhrich, Sebastian; Benkenstein, Martin - In: The journal of services marketing 28 (2014) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10010371770
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The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma; Becker-Özcamlica, Hürrem - In: The journal of services marketing 36 (2022) 8, pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
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Corporate image in the leisure services sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie; … - In: The journal of services marketing 25 (2011) 3, pp. 190-201
Persistent link: https://www.econbiz.de/10009230974