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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
121
Relationship marketing
121
Dienstleistungsqualität
110
Service quality
110
Customer satisfaction
106
Kundenzufriedenheit
106
Customer service
36
Kundenservice
36
Emotion
31
Viral marketing
31
Virales Marketing
31
Dienstleistungssektor
30
Service industry
30
Beschwerdemanagement
22
Complaint management
22
Customer experience
21
Einzelhandel
21
Retail trade
21
Social Web
21
Social web
21
USA
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United States
20
Online retailing
19
Online-Handel
19
Satisfaction
18
Services
17
Brand management
16
Dienstleistung
16
Markenführung
16
Customer integration
15
Kundenintegration
15
Customer engagement
14
Servicescape
13
Brand image
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Dienstleistungsmarketing
12
Loyalty
12
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Mattila, Anna S.
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Klaus, Philipp
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Daunt, Kate L.
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Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Rosenbaum, Mark
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Wong, IpKin Anthony
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Neale, Larry
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Blodgett, Jeffrey
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Chen, Ivy S. N.
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Choi, Beom Joon
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Das, Gopal
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The journal of services marketing
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,955
International journal of consumer studies
790
NBER working paper series
766
International journal of hospitality management
760
Psychology & marketing
695
Working paper / National Bureau of Economic Research, Inc.
652
NBER Working Paper
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
394
SpringerLink / Bücher
371
European journal of marketing : EJM
365
Journal of marketing research : JMR
362
The journal of brand management : an international journal
351
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
340
Tourism management : research, policies, practice
335
Journal of international consumer marketing
328
Journal of marketing management : MM
326
Journal of marketing communications
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
309
Cogent business & management
301
Journal of fashion marketing and management
300
Marketing letters : a journal of research in marketing
299
Journal of marketing
296
International journal of retail & distribution management
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
Journal of consumer behaviour : an international research review
293
The journal of consumer marketing
293
The international review of retail, distribution and consumer research
291
Young consumers : insight and ideas for responsible marketers
290
IZA Discussion Paper
279
International journal of contemporary hospitality management
278
Technological forecasting & social change : an international journal
274
Journal of the Academy of Marketing Science
271
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ECONIS (ZBW)
272
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1
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of
272
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1
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
2
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
3
Drivers of user engagement in
eWoM
communication
Rossmann, Alexander
;
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011615554
Saved in:
4
Effects of exit barriers on word of mouth activities
Pollack, Birgit Leisen
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 512-526
Persistent link: https://www.econbiz.de/10011801574
Saved in:
5
Consumer participation in online product recommendation services : augmenting the technology acceptance model
Sheng, Xiaojing
;
Zolfagharian, Mohammadali
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 460-470
Persistent link: https://www.econbiz.de/10010434602
Saved in:
6
An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron
;
Carlson, Jamie
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 419-434
Persistent link: https://www.econbiz.de/10009672373
Saved in:
7
Interactions and consequences of inertia and switching costs
Lee, Richard
;
Neale, Larry
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 365-374
Persistent link: https://www.econbiz.de/10009629141
Saved in:
8
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
9
Predicting negative consumer reactions to services offshoring
Thelen, Shawn T.
;
Shapiro, Terri
- In:
The journal of services marketing
26
(
2012
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009568245
Saved in:
10
The effect of inconsistent word-of-mouth during the service encounter
Wang, Xuehua
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 252-259
Persistent link: https://www.econbiz.de/10009272295
Saved in:
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