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Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham; Hau Nguyen Le; Nguyen, Dung Tien; … - In: The journal of services marketing 36 (2022) 7, pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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A self-determination theory perspective on customer participation in service development
Engström, Jon; Elg, Mattias - In: The journal of services marketing 29 (2015) 6/7, pp. 511-521
Persistent link: https://www.econbiz.de/10011418356
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Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan; Muir, Rachel; McLaren-Kennedy, Annette; … - In: The journal of services marketing 38 (2024) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
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How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei - In: The journal of services marketing 29 (2015) 6/7, pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Mass customization for financial services : an empirical study of adoption and usage behavior
Koch, Stefan; Inanc, Duygu - In: The journal of services marketing 29 (2015) 3, pp. 235-243
Persistent link: https://www.econbiz.de/10011308996
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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10011445595
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Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik; Nilsson, Jonas; Lundberg, Erik - In: The journal of services marketing 37 (2023) 10, pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
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Customer engagement in online service brand communities
Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216
Persistent link: https://www.econbiz.de/10013407472