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~isPartOf:"The journal of services marketing"
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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
124
Relationship marketing
124
Dienstleistungsqualität
112
Service quality
112
Customer satisfaction
107
Kundenzufriedenheit
107
Dienstleistungssektor
36
Service industry
36
Customer service
35
Kundenservice
35
Einzelhandel
33
Retail trade
33
Brand management
31
Emotion
31
Markenführung
31
Customer experience
21
Online retailing
21
Online-Handel
21
Beschwerdemanagement
20
Complaint management
20
Viral marketing
20
Virales Marketing
20
Satisfaction
19
Brand image
18
Markenimage
18
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18
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18
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17
USA
17
United States
17
Customer integration
16
Dienstleistung
16
Kundenintegration
16
Customer engagement
14
Dienstleistungsmarketing
14
Loyalty
14
Services marketing
14
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Mattila, Anna S.
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Klaus, Philipp
5
Daunt, Kate L.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
O'Cass, Aron
4
Rosenbaum, Mark
4
Gil Saura, Irene
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The journal of services marketing
Journal of business research : JBR
2,240
Journal of retailing and consumer services
2,169
International journal of consumer studies
769
International journal of hospitality management
757
Psychology & marketing
692
SpringerLink / Bücher
681
The journal of brand management : an international journal
660
NBER working paper series
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Economics Papers from University Paris Dauphine
565
Journal of retailing
525
Working paper / National Bureau of Economic Research, Inc.
519
The journal of product & brand management
501
NBER Working Paper
463
Journal of marketing research : JMR
453
Management science : journal of the Institute for Operations Research and the Management Sciences
434
European journal of marketing : EJM
427
Asia Pacific journal of marketing and logistics
422
International journal of retail & distribution management
416
The international review of retail, distribution and consumer research
395
Journal of marketing
383
Journal of marketing management : MM
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
338
Journal of marketing communications
333
Marketing letters : a journal of research in marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Cogent business & management
326
Journal of fashion marketing and management
325
Journal of international consumer marketing
325
Journal of the Academy of Marketing Science
319
European journal of operational research : EJOR
309
Journal of consumer behaviour : an international research review
300
The journal of consumer marketing
296
Marketing intelligence & planning
291
International journal of contemporary hospitality management
283
Technological forecasting & social change : an international journal
281
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ECONIS (ZBW)
285
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1
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10
of
285
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date (oldest first)
1
The evolution of
brand
personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
2
The impact of corporate social responsibility (CSR) performance and perceived
brand
quality on customer-based
brand
preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
3
Healthcare branding : developing emotionally based consumer
brand
relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
4
Shaping
brand
attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
5
The effects of service on multichannel retailers'
brand
equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
6
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts
brand
outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
7
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
8
Wearing community : why customers purchase a service firm's logo products
Rosenbaum, Mark S.
;
Martin, Drew
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009581894
Saved in:
9
Understanding online retail
brand
equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
10
Employee, branch, and
brand
switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
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