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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
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An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah; Cowart, Kelly - In: The journal of services marketing 36 (2022) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
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Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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Exploring task-service fit and usefulness on branded applications continuance
Fang, Yu-Hui - In: The journal of services marketing 31 (2017) 6, pp. 574-588
Persistent link: https://www.econbiz.de/10011801597
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan; Ko, Yong Jae; Leite, Walter - In: The journal of services marketing 30 (2016) 6, pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
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Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima; Jain, Sheetal; Mishra, Sita - In: The journal of services marketing 37 (2023) 8, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
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Customer engagement in online service brand communities
Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216
Persistent link: https://www.econbiz.de/10013407472