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The changing landscape of product management
Agnihotri, Raj; Hu, Michael Y. - In: The marketing review 9 (2009) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10003916435
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Perspectives on competitive intelligence within business : a tactucal tool for salespeople to gain a competitve advantage
Agnihotri, Raj; Rapp, Adam - In: The marketing review 11 (2011) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009428155
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The salesperson's role in CRM success : exploring the value of salespersons' mapping of buying centre stucture
Kothandaraman, Prabakar; Agnihotri, Raj; Anderson, Rolph E. - In: The marketing review 11 (2011) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10009408580
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The salesperson's role in CRM success : exploring the value of salespersons' mapping of buying centre stucture
Kothandaraman, Prabakar; Agnihotri, Raj; Anderson, Rolph E. - In: The marketing review 11 (2011) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10009853205
Cover Image
Perspectives on competitive intelligence within business : a tactucal tool for salespeople to gain a competitve advantage
Agnihotri, Raj; Rapp, Adam - In: The marketing review 11 (2011) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009853210