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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Reverse psychology tractics in contemporary marketing
Sinha, Jay I.; Foscht, Thomas - In: The marketing review 16 (2016) 3, pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
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Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita; Kumar, Keval - In: The marketing review 18 (2018) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
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The state of art of resource-based theory in marketing research
Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.; Wert-Gray, Stacia - In: The marketing review 16 (2016) 4, pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
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Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Alryalat, … - In: The marketing review 17 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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An elder's reflection on marketing to the elderly
Baron, Steve - In: The marketing review 8 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
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Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori - In: The marketing review 8 (2008) 4, pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
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Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa; Kuenzel, Sven - In: The marketing review 8 (2008) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080