Narrow search
Showing 1 - 10 of 104
Cover Image
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Cover Image
Franchise-based brand equity and performance
Felício, J. Augusto; Duarte, Margarida; Caldeirinha, Vítor - In: The service industries journal 34 (2014) 9/10, pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Cover Image
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross; Taheri, Babak - In: The service industries journal 41 (2021) 15/16, pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
Cover Image
Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael; Montaner, Teresa; Pina, Jose M. - In: The service industries journal 30 (2010) 7/8, pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
Cover Image
Determinants of brand equity in cultural organizations : the case of an art exhibition
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: The service industries journal 32 (2012) 9, pp. 1527-1549
Persistent link: https://www.econbiz.de/10009580104
Cover Image
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang; Luo, She-Juang; Yen, Chang-Hua; Yang, … - In: The service industries journal 36 (2016) 7/8, pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Cover Image
Analyzing antecedents and consequences of multidimensional green brand equity
Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora; Danish, … - In: The service industries journal 42 (2022) 5/6, pp. 453-479
Persistent link: https://www.econbiz.de/10013167438
Cover Image
Brand equity for self-driving route along the Silk Road
Xu, Xing'an; Wang, Lilei; Song, Zibin; Song, Jiayun - In: The service industries journal 41 (2021) 7/8, pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
Cover Image
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.; Lee, Seonjeong - In: The service industries journal 41 (2021) 11/12, pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Cover Image
Effects of internal branding management in a hospital context
Huang, Ching-Ying; Lai, Chia-Hsien - In: The service industries journal 41 (2021) 15/16, pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306