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~isPartOf:"Theoretical and empirical perspectives in critical marketing studies"
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Theoretical and empirical perspectives in critical marketing studies
The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
19
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
12
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
Marketing-mix strategies - product strategy and promotion strategy
4
Global-local consumption
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Controlling corporate crime
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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Brands: a critical perspective
Arvidsson, Adam
-
2009
Persistent link: https://www.econbiz.de/10003832655
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2
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
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3
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
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4
Democracy's third estate : the consumer
Lynd, Robert Staughton
-
2009
Persistent link: https://www.econbiz.de/10003832570
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5
The consumer as Foucauldian "object of knowledge"
Humphreys, Ashlee
-
2009
Persistent link: https://www.econbiz.de/10003832642
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