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Supply chain integration and customer relationship management in the airline logistics
Al Shurideh, Muhammad; Alsharari, Nizar Mohammad; Al … - In: Theoretical economics letters 9 (2019) 2, pp. 392-414
Persistent link: https://www.econbiz.de/10012005463
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Exploring the value dimensions and their impact on customer loyalty in Indian banking services
Sahoo, Debajani; Teland, Achyut - In: Theoretical economics letters 9 (2019) 6, pp. 1938-1954
Persistent link: https://www.econbiz.de/10012239814
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Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
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Cause-related marketing and its impact on buying intention
Amawate, Vibhas; Deb, Madhurima; Manchanda, Mohit - In: Theoretical economics letters 9 (2019) 6, pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
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Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Amawate, Vibhas; Deb, Madhurima - In: Theoretical economics letters 9 (2019) 4, pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
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Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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Self-esteem's moderation of self-congruity effects on brand loyalty
Brannen, Jane; Frisby, Cynthia M. - In: Theoretical economics letters 7 (2017) 6, pp. 1848-1864
Persistent link: https://www.econbiz.de/10011777327
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A study on customer prosumption concept and its impact on enterprise value co-creation
Tian, Jiamian; Lei, Shen; Chen, Ye - In: Theoretical economics letters 7 (2017) 7, pp. 2040-2053
Persistent link: https://www.econbiz.de/10011785836
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Determinants of the satisfaction of students studying in private universities : application of Kano model
Venkateswarlu, P.; Malaviya, Sanjeev; Vinay, Muddu - In: Theoretical economics letters 10 (2020) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012491406
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Decrease of the penalty parameter in differentiable penalty function methods
Shandiz, Roohollah Aliakbari; Tohidi, Emran - In: Theoretical economics letters 1 (2011) 1, pp. 8-14
Persistent link: https://www.econbiz.de/10009533132