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Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
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pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
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A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
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