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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.; Koukpaki, Adebayo Serge Francois; … - In: Tourism management : research, policies, practice 92 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
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Evaluating the complementary relationship between local brand farm products and rural tourism : evidence from Japan
Ohe, Yasuo; Kurihara, Shinichi - In: Tourism management : research, policies, practice 35 (2013), pp. 278-283
Persistent link: https://www.econbiz.de/10009687020
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Measurement of destination brand bias using a quasi-experimental design
Tasci, Asli D. A.; Gartner, William C.; Cavusgil, S. Tamer - In: Tourism management : research, policies, practice 28 (2007) 6, pp. 1529-1540
Persistent link: https://www.econbiz.de/10003544613