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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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Perception of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis
Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1285
Persistent link: https://www.econbiz.de/10009540747
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis
Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1286
Persistent link: https://www.econbiz.de/10009964325
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Destination Marketing and Management – Theories and Applications
Pike, Steven - In: Tourism management : research, policies, practice 34 (2013), pp. 247-248
Persistent link: https://www.econbiz.de/10010054713
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Information and communication technologies in tourism 2003 - A. Frew, M. Hitz and P. O'Connor; Springer-Verlag, New York
Pike, Steven - In: Tourism management : research, policies, practice 26 (2005) 1, pp. 116-117
Persistent link: https://www.econbiz.de/10006810066
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10008303216