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Brand management
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25
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Pike, Steven
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Tourism management : research, policies, practice
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of strategic marketing
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
99
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
Marketing : ZFP ; journal of research and management
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
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ECONIS (ZBW)
67
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1
Parallel pathways to
brand
loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
2
The missing link in building customer
brand
identification : the role of
brand
attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
Enhancing hotel
brand
performance through fostering
brand
relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
6
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
7
Towards a model of the pace
brand
web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
8
Signalling the corporate
brand
promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.
;
Koukpaki, Adebayo Serge Francois
; …
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
Saved in:
9
Evaluating the complementary relationship between local
brand
farm products and rural tourism : evidence from Japan
Ohe, Yasuo
;
Kurihara, Shinichi
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 278-283
Persistent link: https://www.econbiz.de/10009687020
Saved in:
10
Measurement of destination
brand
bias using a quasi-experimental design
Tasci, Asli D. A.
;
Gartner, William C.
;
Cavusgil, S. Tamer
- In:
Tourism management : research, policies, practice
28
(
2007
)
6
,
pp. 1529-1540
Persistent link: https://www.econbiz.de/10003544613
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