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Brand management
62
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25
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Pike, Steven
4
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Campo, Sara
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2
Hudson, Simon
2
Jiménez-Barreto, Jano
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Lee, Jin-soo
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Molina, Arturo
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Yu, Chung-En
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Zavattaro, Staci M.
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Tourism management : research, policies, practice
Journal of business research : JBR
612
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
330
Journal of retailing and consumer services
286
Vesnik Belaruskaha Dzjaržaŭnaha Ėkanamičnaha Universitėta : naukova-praktyčny časopis
164
Belorusskij ėkonomičeskij žurnal : ežekvartalʹnyj naučno-praktičeskij žurnal
141
European journal of marketing : EJM
130
Journal of Product & Brand Management
117
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing management : MM
107
Journal of strategic marketing
107
Journal of marketing communications
105
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Marketing intelligence & planning
104
Strategic Direction
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Springer eBook Collection
96
The IUP journal of brand management : IJBRM
93
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Journal of promotion management : innovations in planning and applied research
71
Research
71
Marketing letters : a journal of research in marketing
70
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Journal of travel and tourism marketing
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
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ECONIS (ZBW)
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1
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
2
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
3
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
4
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
5
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
6
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
7
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
8
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
9
Reimagining Chinatown : an analysis of tourism discourse
Santos, Carla Almeida
;
Belhassen, Yaniv
;
Caton, Kellee
- In:
Tourism management : research, policies, practice
29
(
2008
)
5
,
pp. 1002-1012
Persistent link: https://www.econbiz.de/10003750837
Saved in:
10
A framework for the development of event public policy : facilitating regional development
Whitford, Michelle
- In:
Tourism management : research, policies, practice
30
(
2009
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10003873880
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