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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008
Persistent link: https://www.econbiz.de/10009260336
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Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F. - In: Visual marketing : from attention to action ; …, (pp. 91-112). 2008
Persistent link: https://www.econbiz.de/10009260343
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Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008
Persistent link: https://www.econbiz.de/10009260345
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Eye movements during reading, scene perception, visual search, and while looking at print advertisements
Rayner, Keith; Castelhano, Monica S. - In: Visual marketing : from attention to action ; …, (pp. 9-42). 2008
Persistent link: https://www.econbiz.de/10009260346