Narrow search
Showing 1 - 10 of 1,117
Cover Image
The fourth era of marketing : product oriented
Pento, Tapio - 1990
Persistent link: https://www.econbiz.de/10000808247
Cover Image
Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000941930
Cover Image
Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
Cover Image
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.; Weverbergh, M.; Verswyfel, G. - 1985
Persistent link: https://www.econbiz.de/10003637990
Cover Image
Local services and international market integration
Horn, Henrik; Shy, Oz - 1993
Persistent link: https://www.econbiz.de/10000914465
Cover Image
Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; … - 2022
Persistent link: https://www.econbiz.de/10013192496
Cover Image
Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik - 1994
Persistent link: https://www.econbiz.de/10000897611
Cover Image
Wege zu einer neuen Marktsegmentierung
Kaupp, Peter - 1994
Persistent link: https://www.econbiz.de/10000904067
Cover Image
Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444
Cover Image
Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879