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SCALE AND SCOPE ECONOMIES IN THE GLOBAL ADVERTISING AND MARKETING SERVICES BUSINESS
Silk, Alvin J.
;
Berndt, Ernst R.
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2003
Persistent link: https://www.econbiz.de/10006967251
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INTERMEDIA SUBSTITUTABILITY AND MARKET DEMAND BY NATIONAL ADVERTISERS - WORKING PAPER
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
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2001
Persistent link: https://www.econbiz.de/10006976377
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3
ECONOMIC FACTORS UNDERLYING THE UNBUNDLING OF ADVERTISING AGENCY SERVICES
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10008109661
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COSTS, INSTITUTIONAL MOBILITY BARRIERS, AND MARKET STRUCTURE: ADVERTISING AGENCIES AS MULTIPRODUCT FIRMS
Silk, Alvin J.
;
Berndt, Ernst R.
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1994
Persistent link: https://www.econbiz.de/10007010871
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